Reeds Jewelers: The Truth About Their Engagement Rings!

In this comprehensive review, we’ll explore:

• It’s great to see such an old, successful jewelry store with so many locations continue to be owned and operated by the original, founding family.
• It’s also, as always, great to see a bricks-and-mortar jewelers continuing to offer a strong selection of GIA and AGS diamonds. Unfortunately, however, the GSI and IGI ‘muddy the waters’ somewhat for inexperienced shoppers, and we’d rather they stuck to the more consistently graded stones.
• Plus, Reeds Jewelers has inevitably succumbed a little to the fate of the largescale chain store. If you’re looking for a more intimate, personal experience, a smaller business may be better suited to you.

If you’re from North or South Carolina, then there’s no doubt Reeds Jewelers will represent a familiar name to you – although, if you’re not from one of the Carolinas, there’s every chance you’ve driven past or glanced in through the window of at least one of Reeds Jewelers’ stores at some time or another.

They’re a staple mall jewelry store – something that, in and of itself, is not the all-consuming problem some people make it out to be. Sure, some mall jewelers are lacking that extra shot of personality and passion that most of us want when we’re shopping for the most important piece of jewelry we’ll ever buy, but there are plenty that do have that appeal (and even the more copy-paste style of jewelry store still allows you to see the item before you spend any money).

For us, Reeds Jewelers is pretty middle-of-the-road. It’s got some points working in its favor, but also a few areas for improvement…

Our rating: 3 stars

The positives: still family-owned, and offering a pretty strong in-store experience.

The negatives: inconsistency between diamonds available, and carrying some of the characteristics of a chain store.

The Brand

Reeds Jewelers has been around since 1946, when the first store was opened by Bill and Roberta Zimmer in Wilmington, North Carolina. Like a handful of other ‘big name’ stores we’ve reviewed in the past, Reeds is a classic story of American success, having grown from a single storefront manned by the owner himself, to a brand with more than sixty locations spread across thirteen states.

To this day, Reeds is run by Bill and Roberta’s son, Alan, who first got involved with the business in the early eighties. And, while it’s one of the largest family-owned jewelry stores the country has to offer, it’s no stranger to keeping up with the times: in the mid-2010s, Reeds became the first fine jeweler to accept crypto as a form of currency.

Reeds does sell GIA graded diamonds, but you’ll want to make sure that you’re definitely looking at a diamond graded by the GIA, as not all their diamonds come with this lab’s confirmation. They also stock Forevermark Diamonds, as well as diamonds graded by the AGS (a good lab, but not quite as consistent as the GIA) and the GSI and IGI.

This broad range of options means that quality and value differ significantly so, as always, we’d recommend you go in there with the GIA’s certification as one of your top non-negotiables. It’s all too easy for shoppers to make a purchase without realizing the differences between two diamonds that have been graded by totally different labs with totally different standards.

The Experience

We won’t look at Reeds’ website in too much detail, for the simple reason that we don’t believe there’s any real value in even attempting to buy an engagement ring online. Even the most traditional Round cut Solitaire engagement ring is totally unique, as a result of the fact that every single natural diamond in existence today is unique, too. If you’re looking for fine jewelry near you, it’s always better to visit a physical store where you can examine the diamonds firsthand, ensuring you make a confident and informed choice.

What does this mean for you, the buyer? That you cannot leave this decision up to the level of chance that is, unfortunately, part-and-parcel of buying online. You’ve got to see the diamond – not a diamond, and particularly not a picture or video – up close and personal first, so however good or bad Reeds’ online store is remains irrelevant, as far as we’re concerned.

The best parts about Reeds Jewelers are the stores themselves – the ability to see the diamonds, to talk through any ideas or concerns you may have, and the freedom to look around while taking advantage of the expertise and knowhow offered by a jeweler.

It’s worth remembering that Reeds is a big chain. It has a much larger pool of staff than the bulk of family-owned jewelry stores, and that can mean the door is left open for inconsistencies in service, and expertise. Then again, Reeds Jewelers’ follows a pretty rigorous training program for its staff – a program that includes a course from the GIA – so you can feel pretty confident that there will be a baseline of knowledge there.

Keep in mind that Reeds Jewelers is spread between bridal jewelry, and a wide array of other interests. Their stores can get busy, since shoppers are not only coming for fine pieces, but also brands like Pandora, Enchanted Disney, and Swarovski.

The Cost

Reeds are generally on-a-level with many of the other mall-based chain jewelers we’ve looked at already. Their prices typically fall within the ‘affordable’ range, since there’s no blue box premium attached, but will vary as a result of the wide array of brands they offer.

It’s worth noting that Reeds Jewelers define their diamonds according to the terms ‘Good’, ‘Better’, and ‘Best’. ‘Best’ is, obviously, the most expensive option – it refers to a diamond that has a clarity grade of SI1, and a color grade of either G, H, or I. In their explanation, they don’t refer to cut – the most important aspect – so, whatever price you’re quoted for a diamond, it’s worth asking for the person serving you to get specific about cut quality and proportion. It’s never worth paying for a visibly included or, worse still, poorly cut diamond, whatever the price.

Are Reeds Jewelers Good?

Reeds Jewelers are good at what they set out to do but, depending on your expectations for your experience, may not be the ideal choice.

It all comes down to what you expect. If you’re looking for a unique, sentimental, and intimate experience, they may not be the best option for you.

How Many Reeds Jewelers Are There?

As of 2022, there are more than 65 Reeds Jewelers locations across the US.

You’ll find them in a grand total of 13 states, including Texas, the Carolinas, Mississippi, Maryland, and New York.

Is Reeds Jewelers Going Out of Business?

No, Reeds Jewelers has demonstrated an enthusiasm for keeping up with the times.

From their website to their acceptance of Bitcoin, they’re ready to evolve alongside a changing market.

Our Summary

Reeds Jewelers is a firm, tried-and-tested staple of the American mall. As a result of their size, the number of staff they need to train, and the sheer variety of items on offer in their stores, they’re not able to offer the most intimate or exceptional of experiences to customers, and that can leave some people feeling a little like a number.

It’s all about what you expect from your experience. There’s plenty to value in a store like Reeds, but, at the same time, it’s going to be a non-starter for plenty of shoppers, too.

Reeds Jewelers Overall Sentiment and Positivity Score – 82%

As part of our comprehensive review, we’ve reviewed an extensive dataset of 19,691 customer reviews from across the web to create a Positivity Score for Reeds Jewelers. This score represents the percentage of positive reviews for each of Reeds’ 102 locations, reflecting the real experiences of shoppers nationwide. We averaged all scores into a Grand Positivity Score. The Grand Positivity Score for the entire chain stands at 82%, offering insight into the general customer satisfaction levels at their stores.

To help you make a more informed decision, we’ve compiled a detailed list of each Reeds Jewelers store and its individual score. Explore the rankings below to find out how your local Reeds Jewelers measure up.

Reeds Jewelers Store Directory: Locations and Sentiment Scores

Alabama (AL)

• Reeds Jewelers – Oxford, AL (Quintard Mall, Space 43, Oxford, AL 36203) – 90%
• Reeds Jewelers – Huntsville, AL (315 Bridge St, Huntsville, AL 35806) – 90%
• Reeds Jewelers – Mobile, AL (3228 Airport Blvd, Spc B7, Mobile, AL 36606) – 93.5%
• Reeds Jewelers – Tuscaloosa, AL (1701 McFarland Blvd E Ste 194, Tuscaloosa, AL 35404) – 92%
• Reeds Jewelers – Huntsville, AL (Madison Square Mall, Unit 45, Huntsville, AL 35806) – 92.5%
• Reeds Jewelers – Dothan, AL (Wiregrass Commons Mall, Suite 82, Dothan, AL 36303) – 82.5%
• Reeds Jewelers – Gadsden, AL (The Gadsden Mall, Space 54, Gadsden, AL 35901) – 90%

Delaware (DE)

• Reeds Jewelers – Dover, DE (Dover Mall, Space 5052, Dover, DE 19901) – 50%

Florida (FL)

• Reeds Jewelers – Destin, FL (4240 Legendary Dr, Destin, FL 32541) – 77.5%
• Reeds Jewelers – Panama City, FL (15601 Starfish St, Panama City, FL 32413) – 70%
• Reeds Jewelers – Melbourne, FL (Melbourne Square, Unit 183, Melbourne, FL 32904) – 82.5%
• Reeds Jewelers – Jacksonville, FL (The Avenues, Space 107, Jacksonville, FL 32256) – 90%
• Reeds Jewelers – Mary Esther, FL (300 Mary Esther Blvd Ste 17, Mary Esther, FL 32569) – 90%
• Reeds Jewelers – Jacksonville, FL (Regency Square Mall, Unit 565, Jacksonville, FL 32225) – 82.5%
• Reeds Jewelers – Daytona Beach, FL (Volusia Mall, Space 260, Daytona Beach, FL 32114) – 92.5%

Georgia (GA)

• Reeds Jewelers – Macon, GA (5080 Riverside Dr Ste 112, Macon, GA 31210) – 85%
• Reeds Jewelers – Columbus, GA (3507 Manchester Expy, Columbus, GA 31909) – 90%
• Reeds Jewelers – Brunswick, GA (100 Mall Blvd, Brunswick, GA 31525) – 75%
• Reeds Jewelers – Albany, GA (2601 Dawson Rd Ste B8, Albany, GA 31707) – 90%
• Reeds Jewelers – Athens, GA (Georgia Square Mall, Athens, GA 30606) – 82.5%

Kentucky (KY)

• Reeds Jewelers – Lexington, KY (Fayette Mall, Space 704, Lexington, KY 40503) – 91%

Louisiana (LA)

• Reeds Jewelers – Baton Rouge, LA (Cortana Mall, Space E-2, Baton Rouge, LA 70815) – 70%

Maryland (MD)

• Reeds Jewelers – Waldorf, MD (St Charles Town Center, Space C, Waldorf, MD 20603) – 90%
• Reeds Jewelers – Columbia, MD (10300 Little Patuxent Pkwy Ste 2290, Columbia, MD 21044) – 66.5%
• Reeds Jewelers – Hanover, MD (7000 Arundel Mills Cir Ste 473, Hanover, MD 21076) – 75%
• Reeds Jewelers – Gaithersburg, MD (Lakeforest Mall, Space F-108, Gaithersburg, MD 20877) – 67.5%
• Reeds Jewelers – Owings Mill, MD (Owings Mill Mall, Spaces 1067-10, Owings Mill, MD 21117) – 82.5%
• Reeds Jewelers – Wheaton, MD (Wheaton Plaza Regional Shopping, Wheaton, MD 20902) – 90%
• Reeds Jewelers – Frederick, MD (Francis Scott Key Mall, Unit 418, Frederick, MD 21701) – 75%
• Reeds Jewelers – Hagerstown, MD (17301 Valley Mall Rd Ste 496, Hagerstown, MD 21740) – 92.5%
• Reeds Jewelers – Baltimore, MD (8200 Perry Hall Blvd, Baltimore, MD 21236) – 97%

Michigan (MI)

• Reeds Jewelers – Muskegon, MI (The Lakes Mall, Space 2040, Muskegon, MI 49444) – 75%
• Reeds Jewelers – Grandville, MI (3700 Rivertown Pkwy, Grandville, MI 49418) – 70%

Missouri (MO)

• Reeds Jewelers – Joplin, MO (Northpark Mall, Joplin, MO 64801) – 87.5%

Mississippi (MS)

• Reeds Jewelers – Columbus, MS (Leigh Mall, Unit 17 Space 3, Columbus, MS 39701) – 82.5%
• Reeds Jewelers – Hattiesburg, MS (1000 Turtle Creek Dr, Hattiesburg, MS 39402) – 90%
• Reeds Jewelers – Tupelo, MS (1001 Barnes Crossing Rd, Tupelo, MS 38804) – 90%
• Reeds Jewelers – Ridgeland, MS (1200 E County Line Rd Ste 276, Ridgeland, MS 39157) – 85%
• Reeds Jewelers – Biloxi, MS (2600 Beach Blvd, Biloxi, MS 39531) – 96.5%
• Reeds Jewelers – Meridian, MS (1150 Bonita Lakes Cir, Meridian, MS 39301) – 97%

North Carolina (NC)

• Reeds Jewelers – Durham, NC (6910 Fayetteville Rd, Durham, NC 27713) – 62.5%
• Reeds Jewelers – Raleigh, NC (5959 Triangle Town Blvd Ste 1152, Raleigh, NC 27616) – 70%
• Reeds Jewelers – Asheville, NC (3 S Tunnel Rd Ste A-3, Asheville, NC 28805) – 85%
• Reeds Jewelers – Wilmington, NC (3500 Oleander Dr Ste 1037, Wilmington, NC 28403) – 90%
• Reeds Jewelers – Raleigh, NC (Crabtree Valley Mall Units P-22, Raleigh, NC 27612) – 55%
• Reeds Jewelers – Cary, NC (1105 Walnut St Ste 120, Cary, NC 27511) – 61%
• Reeds Jewelers – Hickory, NC (Valley Hills Mall, Store 168, Hickory, NC 28601) – 82.5%
• Reeds Jewelers – Jacksonville, NC (374 Jacksonville Mall, Jacksonville, NC 28546) – 35%
• Reeds Jewelers – Gastonia, NC (Westfield Shopping Center, Sp245, Gastonia, NC 28054) – 82.5%
• Reeds Jewelers – Rocky Mount, NC (Golden East Crossing, Suite 124, Rocky Mount, NC 27804) – 82.5%
• Reeds Jewelers – Greenville, NC (Carolina East Ctr, Spc H-1, Greenville, NC 27834) – 70%
• Reeds Jewelers – Fayetteville, NC (419 Cross Creek Mall Ste 335, Fayetteville, NC 28303) – 85%
• Reeds Jewelers – Greensboro, NC (202 Four Seasons Town Ctr, Greensboro, NC 27407) – 75%
• Reeds Jewelers – Pineville, NC (11025 Carolina Place Pkwy, Pineville, NC 28134) – 87.5%
• Reeds Jewelers – High Point, NC (Oak Hollow Mall, Suite 1420, High Point, NC 27262) – 87.5%
• Reeds Jewelers – Charlotte, NC (6801 Northlake Mall Dr Ste 155, Charlotte, NC 28216) – 75%
• Reeds Jewelers – Concord, NC (8111 Concord Mills Blvd Ste 337, Concord, NC 28027) – 85%
• Reeds Jewelers – Wilmington, NC (926 Inspiration Dr, Wilmington, NC 28405) – 67.5%

New York (NY)

• Reeds Jewelers – Amherst, NY (4001 Maple Rd, Amherst, NY 14226) – 77.5%
• Reeds Jewelers – Blasdell, NY (3701 McKinley Pkwy Unit 228, Blasdell, NY 14219) – 90%
• Reeds Jewelers – Victor, NY (721 Eastview Mall, Victor, NY 14564) – 97%
• Reeds Jewelers – Syracuse, NY (3500 Erie Blvd E, Syracuse, NY 13214) – 90%
• Reeds Jewelers – Niagara Falls, NY (1401 Military Rd, Niagara Falls, NY 14304) – 90%
• Reeds Jewelers – Buffalo, NY (D-118 Walden Galleria, Buffalo, NY 14225) – 90%

Oklahoma (OK)

• Reeds Jewelers – Tulsa, OK (Woodland Hills Mall, Tulsa, OK 74133) – 87.5%

Pennsylvania (PA)

• Reeds Jewelers – York, PA (2899 Whiteford Rd Ste 136, York, PA 17402) – 87.5%
• Reeds Jewelers – Erie, PA (185 Millcreek Mall, Erie, PA 16565) – 85%

South Carolina (SC)

• Reeds Jewelers – Mount Pleasant, SC (1239C Belk Dr, Mount Pleasant, SC 29464) – 90%
• Reeds Jewelers – Florence, SC (Magnolia Mall, Florence, SC 29501) – 89%
• Reeds Jewelers – Columbia, SC (630 Promenade Pl Ste 7, Columbia, SC 29229) – 90%
• Reeds Jewelers – Columbia, SC (Columbia Mall Unit CU772, Columbia, SC 29223) – 90%
• Reeds Jewelers – Columbia, SC (100 Columbiana Cir Ste 1040, Columbia, SC 29212)– 80%
• Reeds Jewelers – Myrtle Beach, SC (2000 Coastal Grand Cir Ste 195, Myrtle Beach, SC 29577) – 77.5%
• Reeds Jewelers – Greenville, SC (700 Haywood Rd, Greenville, SC 29607) – 90%
• Reeds Jewelers – Charleston, SC (2150 Northwoods Blvd Unit H636, Charleston, SC 29406) – 87.5%
• Reeds Jewelers – Myrtle Beach, SC (10177 N Kings Hwy Unit 41, Myrtle Beach, SC 29572) – 35%

Tennessee (TN)

• Reeds Jewelers – Collierville, TN (4650 Merchants Park Cir Ste 840, Collierville, TN 38017) – 82.5%
• Reeds Jewelers – Jackson, TN (2021 N Highland Ave, Jackson, TN 38305) – 96%
• Reeds Jewelers – Johnson City, TN (Mall at Johnson City Space 28, Johnson City, TN 37601) – 85%
• Reeds Jewelers – Chattanooga, TN (Hamilton Place Space 153, Chattanooga, TN 37421) – 87.5%
• Reeds Jewelers – Memphis, TN (2760 N Germantown Pkwy Ste 278, Memphis, TN 38133) – 87.5%

Texas (TX)

• Reeds Jewelers – Brownsville, TX (2370 N Expressway Ste 1154, Brownsville, TX 78521) – 90%
• Reeds Jewelers – Cedar Park, TX (11200 Lakeline Mall Suite C-18, Cedar Park, TX 78613) – 25%
• Reeds Jewelers – San Antonio, TX (Ingram Park Mall Space H-4A, San Antonio, TX 78238) – 82.5%
• Reeds Jewelers – San Antonio, TX (The Shops at La Cantera, San Antonio, TX 78256) – 85%
• Reeds Jewelers – Laredo, TX (Mall del Norte Space 141, Laredo, TX 78041) – 77.5%
• Reeds Jewelers – Corpus Christi, TX (5488 S Padre Island Dr, Corpus Christi, TX 78411) – 75%

Virginia (VA)

• Reeds Jewelers – Springfield, VA (6522 Springfield Mall, Springfield, VA 22150) – 77%
• Reeds Jewelers – Woodbridge, VA (2700 Potomac Mills Cir Ste, Woodbridge, VA 22192) – 90%
• Reeds Jewelers – Chesapeake, VA (1184 Greenbrier Pkwy, Chesapeake, VA 23320) – 82.5%
• Reeds Jewelers – Chesterfield, VA (Chesterfield Town Mall Space 6, Richmond, VA 23235) – N/A
• Reeds Jewelers – Colonial Heights, VA (186 Southpark Cir, Colonial Heights, VA 23834) – 87.5%
• Reeds Jewelers – Chesapeake, VA (4200 Portsmouth Blvd Ste 860, Chesapeake, VA 23321) – 90%
• Reeds Jewelers – Hampton, VA (Coliseum Mall Space E-3, Hampton, VA 23666) – 90%
• Reeds Jewelers – Virginia Beach, VA (1048 Lynnhaven Pkwy, Virginia Beach, VA 23452) – 83%
• Reeds Jewelers – Glen Allen, VA (Virginia Center Commons Suite 7, Glen Allen, VA 23060) – 87.5%
• Reeds Jewelers – Norfolk, VA (MacArthur Center Space 296, Norfolk, VA 23510) – 87.5%
• Reeds Jewelers – Dulles, VA (Dulles Town Center, Dulles, VA 20166) – 80%
• Reeds Jewelers – Newport News, VA (210 Patrick Henry Mall, Newport News, VA 23602) – 90%
• Reeds Jewelers – Manassas, VA (Manassas Mall Space F-10, Manassas, VA 20109) – 75%
• Reeds Jewelers – Danville, VA (Piedmont Mall, Danville, VA 24540) – 90%

West Virginia (WV)

• Reeds Jewelers – Charleston, WV (2101 Charleston Town Ctr, Charleston, WV 25389) – 90%